Drawing as creativity proposal for the design project: Through portuguese case studies.

We question the creativity in design through the experience of drawing.

The drawing ensuring the creativity and innovation of the design as a productive activity in connection with action and social thought. We start from some following questions: How can  the process of drawing be able to represent the creativity of the subject in design? How can drawing presents the symbolic affirmation in the social dimension?  It must be the recognition of belonging… and consequently the ability to act in accordance with …

Design has always a mode of desire of perpetuation of the artefact, as an artificial reality that exists to perpetuate the effectiveness of the natural one.

Since the time of its Greek origins drawing claimed the idea of foundation, a way of sustention as representation of the world. In this sense drawing has symbolically been the sign of perpetuation through the parts that wish the harmony of the whole. Drawing represents the commitment of the artificial – the representation of the world – with the natural reality. Design makes use of drawing and con-fused to it as a symbolic sustenance beyond a determination of the project, it reveals itself internally to express itself external through technique.

The research seeks to consider scientific analysis of  design ontologically with case studies. We propose theoretically the experience of drawing, particularly in relation with the project.

The creativity in design is possible through the drawing operating, technically, as a territory of procedural experience and, symbolically, through its content of truth. The design used drawing to project the idea and carry out the work, symbolically, to a specific cultural identity. Not only as representation of the idea but mostly as a process that performing creativity and innovation into the object. We interpret the object of design through the management of creativity, using drawing as strategy of innovation.

We start from the different perspective of the concepts ‘innovation’ and ‘creativity’ (diagram 1) to approach a strategy of innovation in the project of design (diagram 2). We will base our argumentation on the interpretation of examples of project drawings by Portuguese designers developed at the end of the century XX and XXI. The choice interprets the representativeness of their work and pratice.

Keywords: drawing; design; innovation; case study

 

Co-authoring: Magalhães, Graça, Pombo, Fátima.

Author(s)
Year 2010
Type Newspaper Opinion Article, Electronic Article
Publication Cultura Visual, n.º 13
Pages 121-136
Publisher EDUFBA
Local Salvador, Brasil
ISBN / ISSN 2175-084X
Language Português