Drawing as language in design project: a course of analysis via Vesely and Perez-Gomez.

We intend to analyze design as a cross-fertilization of visual language. For such purpose, we will consider art as exemplary practice of such language. The communication will focus transition from modern to contemporary. That is, modern reflecting the artistic as symbolic derivation and contemporary art as symptom expression.

We will interpret the process of design project through drawing, regarded both as project’s instrumental utility (technology) and condition for disciplinary reflection (art), addressing the issue of the significance of understanding drawing in design project practice.

In this scope, at the level of artistic production, there are two cornerstone conditions implied: 1. the inclusion of the receiver within the work, “despising” the
productive meaning in favor of the process; 2. the critical (semantical) valuing of the work to the detriment of its material execution (practice).

Considering design project as: 1. practice whose language is (is able to be) mostly visual and 2. based on a Latin framework of analysis and specifically Portuguese, whose tradition derives from School practice (fine arts, including architecture), we intend to analyze to what extent is art, in its visual language status, an influence, or even an intrusion in design project procedural practice.

For such, we regard drawing as discipline and subject serving the objectivity of the present communication proposal. We propose as object for analysis project drawings from contemporary Portuguese designers whose merit is national and internationally recognized. Objects collection is performed through their authors and in the scope of an ongoing research regarding the relationship between drawing and project practice in design.

We aim to understand design object, as exchange of project’s full communication, through the following question: how can drawing, as a mediator of the practice of project design, induces the creation of the object and hence its existence as language in design? We intend to answer this question considering that drawing, as language materializing the project, is mediator for representation (through technical expression), classifying function (through program) and interpretative mark of imagination (through authorship). Understanding to what extent drawing language contamination influences the process of design project raises the issue of the relevance of drawing, through graphics, to assure the transformation of the object into symbolic added value to the project’s space-time frame.

 

Co-authoring: Magalhães, Graça; Pombo, Fátima; Brunetti, Federico.

Author(s)
Year 2010
Type Conference Proceeding
Publication Latin Design Process. Proceedings of the 2nd International Forum of Design as a Process.
Publisher Universidade de Aveiro
Local Aveiro, Portugal
ISBN / ISSN 978- 972-789-328-7
Language English