Design and customization as humanization and optimization factors of the user in developing new products

As a characteristic of contemporary societies, the process of globalization has contributed for the formation of new contexts that determine our daily lives. In a culture increasingly cross-purchasing habits and behavior is inherently affected by the concepts of network that broadcast the global perspective, creating new relationships between the individual and his environment.

The exaggerated consumption due to mass production and supply together with the identity crisis felt, results in a loss of references which affect the design and production of products.

The design as a discipline of reflection and production of solutions must assume responsibility defining guidelines aimed to improve people’s lives. Some authors stress the need to rediscover a new paradigm that best suits the needs of contemporary society.

The humanization of products and services are seen as a way to cope with the state of dissatisfaction installed, recovering the genesis of the reason for the existence of the object itself: to serve people. The privilege of the user is substantial reason for the implication of structural features in the definition of the attributes of products and services, implying appropriate methodologies through co-participation of all stakeholders, from those involved in the design, production, management, … until the user.

In terms of production, the change of paradigm implies the adoption of a new position on new ways of making and implementing. The appropriation of technological developments arising from recent decades allows the adoption of a flexible production management to match the diversity of requests from individuals, not to mention the benefits of mass production. The customization as a strategy must be understood as a new perspective for the human to face contemporary constraints.

Year 2012
Type Conference Proceeding
Publication II Conferência Internacional de Integração de Design, Engenharia e Gestão para a inovação
ISBN / ISSN 978-85-61136-81-9